Cheers and merriment at the Xiamen Beer Carnival. [Photo provided to ftz.xm.gov.cn]
The Xiamen Beer Carnival 2026, featuring a session co-hosted by the Xiamen Free Trade Zone and Huli district with a focus on imported beverages, will take over the seafront observation deck on the 3rd floor of Xiamen Sea World. The event will run daily from 5 pm to 10:30 pm from Aug 28 to 30.
Super Bock will lead the lineup, alongside dozens of other brands — including Lujiang Beer, Good Beer, and C&D Happy Wine Liquor — offering everything from German-style wheat beers and American IPAs to fruit-flavored brews, imported spirits, and fine wines. A thousand servings of craft beer will be given away for free to visitors who join on-site activities.
Delicious Taiwan snacks are on offer at the Xiamen Beer Carnival. [Photo provided to ftz.xm.gov.cn]
Beyond craft beer, the event will also serve coffee, fresh juice, and other beverages. Visitors can also sample Taiwan-style pork strips, freshly made pork and fish floss, and Kinmen Kaoliang Liquor, making it a one-stop destination for tasting, shopping, and exploring local flavors.
Stage shows start at 7 pm each night, offering new entertainment daily — live bands, rap, dance, and DJ sets, plus beer-drinking contests, interactive games, and hourly on-screen lucky draws. Prizes like beer cases, cash, and free meals will be given away throughout the event.
A tourist enjoys a hearty drink of beer. [Photo provided to ftz.xm.gov.cn]
A total of 600,000 yuan ($89,238) in UnionPay vouchers will be distributed on site, offering up to 50 percent off at selected food and drink stalls. The vouchers can be stacked with other deals for even greater savings.