The 2026 Griff Industry reflects a shift in how Chinese cinema connects with the world: from one-way overseas expansion toward more regular two-way cooperation. [Photo/Golden Rooster and Hundred Flowers Film Festival]
The 2026 Golden Rooster film market, also known as Griff Industry, recently opened in Xiamen, marking its fourth edition since its launch in 2023.
Positioned as a platform for the industrial and international development of the Golden Rooster and Hundred Flowers Film Festival, the market has become a key venue for film projects, investors, and copyright holders at home and abroad. This year's edition reflects a shift in how Chinese cinema connects with the world: from one-way overseas expansion toward more regular two-way cooperation.
The 2026 Griff Industry reflects a shift in how Chinese cinema connects with the world: from one-way overseas expansion toward more regular two-way cooperation. [Photo/Golden Rooster and Hundred Flowers Film Festival]
At the opening, Xiamen Suiying Zhisuan Technology presented PuenPaen, billed as the world's first fully AIGC-produced primetime Thai drama, which brings a classic IP to the screen entirely through AI-generated visuals. The company is using an international film and television copyright service platform to digitize and globalize the show's rights.
Guided by the Administration of Xiamen Free Trade Zone and operated by Xiamen Film Festival Co, the platform aims to support two-way flows of film and television copyrights, and has so far brought together 61 film companies and 156 copyright projects.
The 2026 Griff Industry reflects a shift in how Chinese cinema connects with the world: from one-way overseas expansion toward more regular two-way cooperation. [Photo/Golden Rooster and Hundred Flowers Film Festival]
To address rights confirmation and enforcement in cross-border transactions, the platform is partnering with Zokey, a digital content IP protection service brand.
Using a trusted blockchain and its own digital certification system, Zokey provides services spanning rights confirmation, evidence storage, appraisal, valuation, and enforcement. The two sides aim to build an integrated service chain covering policy, market, and technology for international film copyright cooperation.