The "Next Generation Global Selling" system is launched. [Photo/Amazon Global Selling]
At the recent 2025 Amazon Global Selling Summit, the "Next Generation Global Selling" system was launched in an effort to empower e-commerce businesses by making international selling simpler and more efficient. The summit also featured appearances by several well-known cross-border e-commerce companies based in Xiamen.
Established in 2018 within the Xiamen Free Trade Zone, the Amazon Global Selling Xiamen Cross-Border E-commerce Park is Amazon's first in South China and its second in China after Hangzhou.
Based in Xiamen and serving Fujian province, it offers integrated one‑stop export services spanning logistics, finance, and operations, aimed at supporting manufacturers, brands, and traders in upgrading and expanding internationally, driving the development of Xiamen's cross‑border e‑commerce ecosystem and global brand building.
In recent years, Amazon has conducted nearly 50 specialized training sessions across Fujian province, reaching over 3,000 participants. Over the past two years alone, approximately 800 industrial manufacturers and trading companies from Fujian have launched on Amazon, including leading local enterprises such as Shunbang Protection, and Anta.
The 2025 Amazon Global Selling Summit attracts many cross-border e-commerce enterprises. [Photo/Amazon Global Selling]